<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Axcreative insights</title><description>Notes on digital experience, commerce, custom software and intelligent workflows.</description><link>https://axcreative.com/</link><item><title>A website is a decision path</title><link>https://axcreative.com/blog/website-is-a-decision-path/</link><guid isPermaLink="true">https://axcreative.com/blog/website-is-a-decision-path/</guid><description>Why the most useful websites make the next step feel clear rather than merely looking polished.</description><pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate><author>Axcreative</author></item><item><title>Start with the workflow, not the tool</title><link>https://axcreative.com/blog/start-with-the-workflow/</link><guid isPermaLink="true">https://axcreative.com/blog/start-with-the-workflow/</guid><description>A practical way to find AI and automation opportunities that actually help people work.</description><pubDate>Fri, 11 Sep 2026 00:00:00 GMT</pubDate><author>Axcreative</author></item><item><title>Better integrations begin at the handoff</title><link>https://axcreative.com/blog/integration-handoffs/</link><guid isPermaLink="true">https://axcreative.com/blog/integration-handoffs/</guid><description>The overlooked design work that makes connected systems easier to trust and maintain.</description><pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate><author>Axcreative</author></item></channel></rss>